Why did I choose to pursue digital marketing?
I studied Communication Design in college and spent six years working as a Graphic Designer at various companies. During this time, I realized that most of these organizations either needed a digital presence or had clients transitioning to digital platforms. While I’ve enjoyed every aspect of my design journey, I recognized that delving deeper into Digital Marketing was essential for enhancing my capabilities as a designer.
Upskilling And Diverse Career Paths
This transition also presents an opportunity to broaden my career prospects, as there are numerous roles within the expansive field of Digital Marketing. I’ve always viewed myself as someone open to learning new skills, and the course at upGrad designed by MICA seemed like the perfect opportunity to do just that.
The Advanced Certificate in Digital Marketing and Communication from MICA offers numerous opportunities to blend existing design skills with newly acquired digital marketing expertise through live projects. This direct application of skills enhances retention of the concepts taught. The demand for digital marketing is growing in every industry. As businesses operate on a global scale, they often provide the flexibility to work remotely, opening doors to international career prospects as well.
Innovation and Opportunity to Create Impactful Campaigns
As a Graphic Designer, digital marketing allows you to leverage your creative skills in innovative ways, from designing engaging visuals for campaigns to developing branding strategies. I have previously worked at companies where I was presented with a brief and designed visuals according to what was specified in it. I realised that I would like to be more involved in the marketing strategy behind the campaigns that were launched. The idea of creating a campaign from scratch to finish seemed a lot more fulfilling than simply designing creatives for it. My goal is to acquire the knowledge necessary to craft meaningful campaigns that can effectively influence consumer behaviour.
Understanding Consumer Behaviour and Building Relationships
I have always been intrigued by psychology and understanding human behavior. Analyzing consumer behavior is fundamental to developing effective digital marketing strategies. One has to adapt to the continually evolving consumer preferences. Psychology also plays a vital role in improving user experience (UX) on digital platforms. A successful marketer is one who can effectively drive conversions through persuasive techniques. I would like to reach a level of confidence in making informed decisions based on psychological principles.
I believe that digital marketing skills significantly enhance one’s ability to promote themselves and create new opportunities by expanding their professional network. These skills ultimately translate into various aspects of life, providing valuable benefits both personally and professionally.
